Framework for making ethical and user-centered AI design decisions. Based on industry best practices and real-world experience.
AI products can have profound impacts on people's lives. These design principles help ensure we build AI that is transparent, fair, accountable, and puts users in control. Each principle is illustrated with real examples, common pitfalls, and practical implementation guidance.
The framework is built on seven core principles: Transparency (users know when they're interacting with AI), Explainability (users understand why AI made decisions), Control (users can override AI), Fairness (AI works equitably for all users), Privacy (user data is protected), Reliability (AI performs consistently), and Feedback (users can improve the AI).
For each principle, the guide provides design patterns that embody it, questions to ask during design reviews, testing methods to validate adherence, and case studies showing real-world implementation. Use this framework during ideation, design reviews, and user testing to ensure your AI product is ethical and user-centered.
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